Meet Our Expert Performance Architects

Wayne Einhorn is an internationally renowned speaker, C-Suite executive, Performance Architect, and board member who has been involved at all levels in the real estate business for thirty-five years.

Wayne started his first business venture at the age of sixteen and progressed to the real estate and mortgage industry at age nineteen. From selling to leading large companies to brokerage ownership to consulting, Wayne’s unique approach to the business has kept him at the top of the industry throughout his career.

After selling his successful multi-office brokerage firm, Wayne pursued his lifelong dream of completing his MBA at the prestigious Richard Ivey School of Business at the University of Western Ontario. He has also assisted hundreds of brokers through the valuation, merger and acquisition process and has co-authored a bestselling book called “Are You Undervaluing your Brokerage.”

In 1990, Andrew created the Go Innovate! System–a systemic approach to strategic thinking and innovation in business. He has led thousands of innovations in strategy, structure, process, human resources, technology and finance.

His clients include American Express, U.S. Air Force, Exxon–Mobile, Nordstrom’s, Intel and hundreds of other organizations–large and small. Over 250,000 people have participated in Andrew’s programs. Altogether, Andrew has built five businesses, selling one to a Fortune 100 company and has authored a dozen books and learning programs on personal and business success.

At Inner Circle Broker Coaching Andrew focuses on innovating business systems that deliver an extraordinary experience for all members of the ICBC Community. His clients and colleagues characterize Andrew as insightful, creative,and compassionate. Andrew has been married to Mary Ann for 42 years and they have one son.

Aishwarya Balan is a seasoned marketing professional with over 12 years of global experience spanning various industries. In her current role as Marketing Director at ICBC, she excels in implementing strategies that drive business growth and promote brand value.

Beyond her professional achievements, Aishwarya cherishes family time, enjoying moments bonding over music and long drives.

Her dedication to both work and personal life reflects her balanced approach to living, while her heart for mission work drives her to make a positive impact beyond the boardroom.

Norma Rawlings has a B.A. in French, a J.D. in Law and an MBA in business administration.  She has spent the past 21 years in the real estate industry in various capacities from commercial and industrial developer to multi-residential builder to portfolio owner to property manager to strategic asset management. She has rarely met a problem property she didn’t want to fix

With her legal and business background, she has consulted over the years to numerous companies and individuals looking to sell their businesses.  She brings a mediator’s mentality to the table and enjoys helping people plan their own succession and organize the sale or purchase of their business in a mutually beneficial fashion.  She believes that finding the right fit between buyer and seller is critical, and she does her best to ensure even difficult issues don’t devolve into conflict.

When not working, Norma can be found in the pool, at the rink watching her boys play hockey, in the barn watching her girls ride or in the gym. She enjoys exploring, then writing about her adventures, and always appreciates a good book.

Meet Emma Gugula, an experienced marketing professional with over 15 years of experience in a variety of industries, including higher education, land development, and tourism. She’s skilled in market research, branding, digital marketing, social media and content marketing. Emma is a creative problem-solver, excellent communicator, and passionate about staying up-to-date with the latest marketing and design trends.

Outside of work, Emma can often be found enjoying food at new restaurants, diving into a new book, relaxing at the family cottage, and spending time with her husband and two children.

Sharla is an Innovation Assistant who values growth and learning. With a 6-year background in hospitality, she’s constantly seeking opportunities to expand her knowledge and skills, which led her to this new role. 

 Off the clock, she cherishes spending quality time with her family, enjoying moments with her dog and finds peace exploring local beaches.”